Our Strategy
Plan International UK's organisational priorities for 2024-2027.
Our Strategy
Plan International UK's organisational priorities for 2024-2027.
We are Plan International UK. A global children’s charity striving for an equal world. Every day we see poverty, violence and inequality holding millions of children back. And we see how girls, in all their diversity, are disproportionately affected. But we don’t just ‘see’ this injustice. We act.
Our 2024-2027 organisational strategy has been thoughtfully created to ensure Plan International UK continues to have a lasting impact on the lives of children, with a focus on girls. It has three key parts: a continuation of our core focus; the strategic shifts we wish to make; and the strategic enablers which will help us to make change possible.
Delivering our core focus
Delivering our core focus
Our core focus remains unchanged. We will continue to bring people together to protect children’s rights and help girls thrive. This means delivering programmes around the world that:
- are shaped and delivered with local communities and partners
- which meet urgent humanitarian needs
- and affect long-term change
It means implementing bold campaigns that have girls’ voices at the heart and which challenge the systems and structures that are holding them back. We will continue to:
- focus on achieving equality for girls
- ensure our approach is youth-centred
- respond to the growing climate crisis
Across our work, we will remain focused on key areas that we know are crucial:
- improving access to education
- protecting children from violence
- promoting sexual and reproductive health and rights
And in all that we do, we will keep striving to embody our values and our commitment to anti-racism, diversity and inclusion.
Our 2024 - 2027 strategy aims to create real change for girls. To shift power to those leading change and to provide support where we’re most needed.
"I want to reach my life goals and succeed with my education." Barwaaqe, 19, Somalia.
Barwaaqe is a survivor of female genital mutilation who despite being displaced is determined to finish school and become a health professional – so that she can protect other girls like her.
"I believe the crisis has had a greater impact on girls." Sofiana, 13, Haiti.
Sofiana is living through a humanitarian crisis in Haiti. Receiving a period health kit and essential school supplies was a small weight off her mind amidst a bigger crisis.
Our strategy is all about creating these ripples of change.
Prioritising strategic shifts
Prioritising strategic shifts
Alongside our core focus, we have identified three areas where we want to deliver a greater shift in what we do and how we work. We will prioritise these over the coming years to ensure we deliver as much as possible for girls and their communities.
- Shift power to support locally led change. We will prioritise shifting power and resources including through equitable partnerships, contributing to wider transformation within the aid system, and focusing on ethical, authentic and anti-racist storytelling.
- Scale up our humanitarian impact. We must increase our ability to respond quickly and efficiently to where we’re needed most and be recognised as a key partner in times of crisis. Our ambition is to become the world’s leading non-governmental organisation for girls in humanitarian crises.
- Funding our impact. We will ensure we can raise vital funds for our work as efficiently and effectively as possible, from the wide range of generous partners and supporters who make it possible.
Making change possible
Making change possible
To deliver our core focus and make these important strategic shifts, we have identified two enabling areas of development that will support us to do this.
- Evidencing and learning from our impact. We will further improve consistency in the quality of evidence of our impact, using this to continually learn and improve and to share more information with our supporters about the impact of their donations.
- Being an effective and responsive organisation. Our priority will be ensuring we remain agile, innovative and accountable. We will do this by fostering a culture of innovation, managing our resources and people to maximise impact, and improving ways of working through data and technology opportunities.
