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Break the taboo: join our campaign for a period emoji

A design showing a blood drop emoji protesting for a #periodemoji


Let’s break the period taboo

Remember our emoji period pants? We haven’t forgotten them either. 18,700 of you told us they were your favourite #periodemoji, but sadly, they didn’t get accepted – although the latest release of emojis includes a llama, a bagel and an abacus…

There is some good news: women can now use a flat shoe emoji rather than only a high heel. And redheads are (finally) being included. But right now, girls and women in the 21st century still can’t use one of the fastest growing global languages to talk about their periods. And we think it's time to stop the silence.

We know the toll that taboos about periods are having on girls and women around the world, from feelings of shame to not having access to sanitary products and missing out on school. That’s why we need your support, as we resubmit our application and ask for our period blood drop design to feature in the next set of emojis.

An icon of a pair of pants with blood drops on them

48% of girlsin the UK aged between 14 and 21 are embarrassed by their periods

An icon of a sanitary pad

Only 12%of girls and women in India have access to sanitary products

An icon of a page of a calendar with blood drops on it

28% of girls in Uganda don’t go to school when they have their period

Period emoji: our next submission

Design of a plain blood drop emoji

We still love our period pants. A lot. But we think the best way to get a period emoji now is to ask the Unicode Consortium (the official body that manages emojis worldwide) for our blood drop to be included instead.

We’ll be sending a new submission – with the hope we might finally have a period emoji for girls and women everywhere.

Kelsey, 14, UK

Putting an end to period taboos

"We should be made to talk about periods instead of hiding them away. I don’t think it’s something we should be ashamed of." - Kelsey, 14, UK

Not talking about periods is having a huge impact on girls around the world. It’s making them feel ashamed of their bodies, affecting their sense of self-worth and leaving them without the knowledge they need when they get their period.

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