How we’re using football to help children
We work with Chelsea FC is to use football as a powerful tool in local communities. We use their brand and popularity to get kids into our programmes, so that we can help them turn their lives around.
We work in some of the world’s poorest communities, in places where children don’t have the chance to have an education, where children as young as ten years old are recruited into gangs and where teenage pregnancy is a huge problem.
Football doesn’t solve those problems but what it offers is a way in, a way for us to reach these children and to better equip them to deal with the challenges they face. We wouldn’t be able to reach those kids without Chelsea FC.
We became Chelsea FC’s global charity partner in September 2015, and together we’ve been working to change the lives of children in Asia, Africa and South America.