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Break the taboo: join our campaign for a period emoji

A design showing a blood drop emoji protesting for a #periodemoji


Let’s break the period taboo

Back in 2017, we ran a survey in the UK and discovered just how much shame and stigma still impact girls’ and women’s experiences of having their period – affecting their ability to even talk to friends and family about the fact they menstruate every month.

With emoji becoming one of the fastest growing global languages, we realised having a period emoji could help change things. We created five designs, and a phenomenal 54,600 of you showed your support and voted for your favourite: our period pants, which we submitted to the Unicode Consortium (the official body that manages emojis worldwide).

Sadly, the design didn’t get accepted. But, unwilling to give up, we teamed up with NHS Blood and submitted a new proposal for a blood drop emoji (the runner up design in our public vote) to be included on keyboards everywhere. Now we need your support, as we ask for our period blood drop design to feature in the next set of emojis.

An icon of a pair of pants with blood drops on them

48% of girlsin the UK aged between 14 and 21 are embarrassed by their periods

An icon of a sanitary pad

Only 12%of girls and women in India have access to sanitary products

An icon of a page of a calendar with blood drops on it

28% of girls in Uganda don’t go to school when they have their period

Period emoji: our next submission

Design of a plain blood drop emoji
Our period emoji blood drop design

We still love our period pants. A lot. But we think the best way to get a period emoji now is to ask the Unicode Consortium (the official body that manages emojis worldwide) for our blood drop to be included instead.

In partnership with NHS Blood, we’ve sent a new submission – with the hope we might finally have a period emoji for girls and women everywhere.

Kelsey, 14, UK

Putting an end to period taboos

"We should be made to talk about periods instead of hiding them away. I don’t think it’s something we should be ashamed of." - Kelsey, 14, UK

Not talking about periods is having a huge impact on girls around the world. It’s making them feel ashamed of their bodies, affecting their sense of self-worth and leaving them without the knowledge they need when they get their period.

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