Ending child marriage with Happn
Dating is all about choice, right? But what if you had only one option?
We’ve partnered with dating app Happn to shine the light on the 41,000 girls around the world who are forced into marriage every day. Every three seconds a child becomes a bride, often as young as 14.
For one day, we’ve taken over the dating app with a stunt profile. Instead of seeing lots of other single people to engage with, over 400,000 users in London will be presented with just one dating choice when they open the app. This activity raises awareness on the lack of choice available to girls around the world.
Child marriage is a violation of human rights that robs girls of their childhood. Child brides are forced to drop out of school, have children before they are ready and are often subjected to violence and abuse.
Meanwhile, around 70,000 girls aged between 15 and 19 die from complications related to pregnancy and childbirth every year.
Join the world’s biggest girls’ rights campaign, Because I am a Girl, and help us ensure that all girls can marry who they want, when they want, and if they want.